In 1999, the spot ‘Litany’ marked a milestone in the advertising and communication world. It is still a benchmark spot for ideas men and advertisers. All of us, somehow, have well-meaning envy of its creators.

Today, 17 years later, from Lamarck –and as a presentation for the agency–, we want to reinterpret the “litany” that our sector is currently undergoing and the revolution within the communication world. Denial makes us move forward. And a “no” is always associated to a “yes” in order to keep on growing, by evolving and adapting ourselves. Discover our litany: